A text (SMS) campaign is designed to build a database of phone numbers for future use. 

• Target The Customers/Members You Would Like To Reach – The power of marketing with text messages is that it allows you to reach the customers you want to reach. Figure out who they are before you design your campaign.

• Setup a Means To Collect Numbers – You can direct your customers to opt-in by sending a message with your dedicated phone number (we assign you a tel number) and you collect customer phone numbers using a web widget.

• Choose a Good Call To Action (CTA) – You want to offer your customers value in return for joining your database. A typical CTA might go: "Text JOIN to XXX-XXX-XXXX (we assign you a number that's dedicated to you) to join our text messaging list and receive 10 percent off your next purchase at our boutique".

• Design Your Promotional Efforts – Your mobile marketing campaign can stand alone or it can compliment your existing marketing campaigns.

• Keep It Simple – When you send out a mass message, keep it simple. You have 160 characters. Use them wisely. And always send a test message to yourself.

• Always Allow Your Customers To Opt-Out – When you first text your customers you need to let them know how to Opt-Out from receiving future text messages. This is usually accomplished by replying STOP to one of your messages.

• Track Your Results – When you run a campaign you are going to collect a lot of data – response rates, time of day, and other data points. Use that data to design your next campaign and you’ll achieve even greater Return On Investment (ROI).